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08. Different Kinds Of Filters For A Camera

2011-01-18T10:51:00.002+07:00

If you are a professional photographer, you must have a set of filters in your camera equipment. Even if you are just an amateur, you probably have one or two filters. What are filters? Why do photographers buy different filters? How do they work?

Camera filters are transparent optical elements that change light properties entering the camera to improve the recorded image. Filters affect the different properties of an image such as sharpness, contrast, color, highlight flare, and light intensity. It can alter one or a combination of these properties, and can also create various special effects.

Camera filters are connected to the front of the lens. Aside from its features, it also protects the lens from elements such as salt air. Some cameras need lens adapters to be able to use filters.

Filters work the same whether you use them on a digital camera or film. There are just a few differences to be considered. Filters that can reduce excess contrast such as polarizers are helpful in a digital camera because digital is more inclined to blow out highlights. Digital cameras are also known to be less sensitive to ultraviolet light, thus, ordinary UV filters may not be needed. Also, infrared filters are easier to use in digital cameras.

Some Filter Types

There are different kinds of filters for a camera and each has its own purpose.

- Ultraviolet filters. As the name implies, this type of filter absorbs ultraviolet light. Cameras, especially ones that use film, have high sensitivity to the invisible light known as ultraviolet light. This is common in making outdoor shots, especially in highly elevated places where there is only a thin layer of atmosphere that absorbs the ultraviolet light.

Without UV filters, viewing far images can be difficult because UV causes a haze that diminishes details with farther distance. UV filters are available in various absorption levels measured by the percentage of transmission at 400 nanometers. A filter that transmits 0% is ideal for long distance and aerial shots. For normal situations, a UV filter with 29% transmission is generally good enough.

- Infra-Red filters. These filters are used to reduce visible light. Filters that can totally absorb visible light and transmit only infrared lights are useful for situations like recording heat effects and aerial haze penetration.

- Natural density (ND) filters. ND filters are used when light intensity is high and proper exposure needs to be attained or when a specific lens opening is required for sharpness purposes. This type of filter evenly absorbs light throughout the visible range which alters the exposure effectively without the need to change lens opening or do color shifts.

- Polarizing filters. Polar filters or polarizers enhance contrast, color and reflection control. It has a different optical principle compared to other filter types. Polarizing filters allows light to pass through in just one vibratory direction. Different alignment can produce different effects to the image. If the filter is aligned perpendicularly to the polarized reflected glare, the result would create stronger colors because true-colored reflection will pass through.

Polarizers are increasingly being used for outdoor shots to improve contrast and color saturation. A blue sky can be darkened by a polarizing filter, but it has to be blue in the first place.

Polarizers can also minimize and control reflections from water or glass surfaces. To get the best results, an angle of 33 degrees incident to the surface is advisable. The effect can be seen by viewing through while the polarizer is rotated. An object in water can appear as an object out of water without having the reflection.

Optical filters can be a good investment for those who want to make a living out of photography. It allows for different kinds of shots with special effects. It also makes an image look more alive by the different features and effects these filters have to offer.

But even when taking pictures just as a hobby, having some of these filters will be necessary to get the image of clarity desired. Taking a shot without a filter is indeed different from a shot with one.

There are just some considerations that need to be thought about before buying filters. Different types of filters are obviously for different purposes. It is best to determine what the main purpose is and what type of situation is commonly encountered.

07. Determining The Best Angle In Photography

2010-12-09T07:55:00.001+07:00

Many aspects have already been said up to now that dealt with the position of the camera in relation to its subject when it comes to photography.

The camera, however, may be focused on the subject from various angles that can also affect the shot. The three basic camera angles are eye-level, high, and low shots. Among the three, the two basic angles are the high and low angle shots.

Basically, the angle of the camera has an aesthetic and psychological significance when it is seen in the context of the story. This is because the photographer can project an air of domination depending on the kind of angle that he wants to use or the way he wants to emphasize the subject through a distinctive camera angle.

With this, camera angle speaks only for the context in which it is found. You can't surmise that the photographer wanted to express the whole concept or idea of the subject, in general, through camera angles. This is because camera angles only show a certain point of the story through the dominant position you may want to project.

Consequently, the correct determination of the best angle will render good picture of the subject that will, in some way or another, replicate the best view of the real scene. Keep in mind that the camera does not exactly capture the way the human eye sees a particular scene. Hence, it now depends on the expertise and skill of the photographer to determine the best angle to capture the best view.

There are many factors to consider in determining the best angle. Here are some of the basic and the most important factors in order to determine the best angle when it comes to photography:

1. Point of interest

This is the most basic factor that every photographer must learn to master. Photography should always have a point of interest. This is where the story evolves.

After determining the point of interest, the angle of the camera will follow by emphasizing on the kind of drama the photographer wants to express in his shot. The idea is to attract attention, to compel readers to see the picture and derive its meaning.

2. Lighting

In determining the best angle, lighting becomes a deciding factor in determining the personality of the subject in focus. This goes to show that the subject’s personality may change depending on the kind of lightning used in taking the picture.

Indeed, camera angles may seem ordinary but they best define what photography is all about. That is why the determination of the best angle in photography is extremely significant.

06. Capturing Images On Creatures Of Nature

2010-11-26T15:52:00.000+07:00

Photography is the art of creating a special medium beyond your self-expression. It requires good taste, good sense of appreciation and technical skills in capturing the subjects. Many believe that they can profit in this chosen field as long as they develop their technical skills and knowledge in becoming a talented professional photographer.

Nature photography has always been inspiring and exciting. It thrills every photographer with its mystery and the beauty of wildlife. One of the most amusing subjects for nature photographers are the birds.

Bird behavior has had great impact on pictures. Birds attract many photographers with their mastery of flight and their distinct diversity in nature. Here are some guides that will help you focus on improving your skill in capturing images on these magnificent creatures of nature.

1. You need to know what interests your mind. You have to know your topics so that you will not be confused. You should learn more about birds by investing on a good birding guide. This will help you know more about their behavior, breeding season, and bird eating habits.

2. You should always keep your subjects well being in mind. Avoid those instances that create stress on your images. If the bird is not in its natural behavioral characteristic, you should leave the bird alone and allow the bird to recover first from its stress. It can also be a sign that the bird might be nesting eggs somewhere near the site and that is why it portrays a “predator luring” behavior.

3. You should make your vehicle as your just like your camera an accessory. In some areas, you may see birds more adapted to vehicles and consider your vehicle less harmless than a person positioned on his tripod trying to take a good shot. You should learn how to be patient in finding the right place where the birds can accept the presence of your vehicle.

4. You may use fast shutter speeds cameras. This device is good in taking great bird images. Most birds are fast and can disappear quickly in the air. You may need a 1/500 second shuttering speed. This can capture sudden movements and flights.

As a nature photographer, you should maximize your surroundings. A good place for you to start your hobby in nature photography especially with birds is in your own backyard. You can then practice the art and techniques of capturing great shots and wonderful images that nature has to offer.

05. Black And White Photography

2010-06-25T14:58:00.002+07:00

As with television and the movies, black and white pictures were first developed long before colored pictures were born.

The history of the modern photograph is much printed in monochromatic pictures, which are basically black and white pictures. The photograph back then was rendered in dark and light patches which were used to create black and white effects. The dark portions would sometimes be rendered as gray or brown-ish.

Fall of Black and White

When the colored picture came into the scene during the 1975 era, black and white pictures came falling down, and they fell hard. There were many reasons behind this plummeting. The different manufacturers were developing better-than-ever color films and they were creating these films at low prices. The number of good developers of black and white films was also declining. The attention of the public was turned into the more elaborate and exciting colored pictures.

Because of the different factors that were affecting the photography market, the use of black and white film went further down to rock bottom. People started to see the use of black and white film as a difficult thing to do and they wanted to shift to the use of colored film as soon as they could. So, in those periods, people who studied photography or took photography classes were deprived of the beauty of the black and white picture. The market and the conditions around the photographers were shaped so as to repress the black and white scene in general.

Rise of Black and White

The black and white photographs are back in town. People are now seeing the inherent beauty that these photographs capture. They are back in print advertising. The modern print advertising materials are so cluttered by so many colors and pictures and when the black and white materials are put side by side with them, the black and white pictures gives the beholder a sense of reality which the colored ones can't give.

As the cliché goes, “black is beautiful.” And black wouldn’t be black if there wasn't white, therefore, “black and white” is beautiful. The black and white picture was never really gone away especially from the point of view of the professional photographers. The art scene was never detached from using black and white pictures, so as the newspaper industry, where many newspaper would want their photographers to get their pictures in the black and white format.

With the advent of digital photography, you can instantly convert your colored photos into black and white ones, the black and white pictures are definitely making a strong comeback. This time around, the black and white scene is here to stay.

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04. Become A Competent Professional Photographer

2010-06-16T18:42:00.001+07:00

Photography is an exciting field that is not only considered a hobby. One may choose to consider photography as a profession. Professional photographers engage their entire life in taking good images where they profit and make a name out of their great photographs. Their works can be displayed in art galleries, leading feature magazines, and newspaper front pages.

Many professional photographers have maximized the full potential of the communication network and the great development of digital photography and media. Many took the chance of engaging photography as their profession because of the commercial value it pays.

Being a profitable medium, photography requires more of a natural talent than formal training. However, it is very important to learn the techniques and technical skills to enhance the talents that will help you become a competent professional photographer in many fields. Here are some options for you if you would like to specialize in photography.

1. You may specialize in advertising where you can supply good photographs for catalogs, corporate and marketing promotional materials, and annual reports.

2. You may see yourself in the bio-medical field. You can create a compilation and illustration of medical studies and scientific documentation of images.

3. You can be a part of a digital imaging firm. You can work using all aspects of the latest digital imaging procedures and applications.

4. You may set up your own photo studio and photo laboratory. You will learn the knowledge on how to manage equipment and services in commercial studios and schools in your local area. You can also produce films and print digital photographs.

5. Involve yourself in the entertainment industry. This is where you will be assigned to on-set photography in any motion picture project.

6. Run your own art gallery where you can exhibit works of other photographers. You may also host gallery exhibits and book expositions.

7. You could profit more in specializing your talent in photojournalism. You may tackle human interest and behavior in newspapers and magazine features.

8. You can do image archiving and editing. You can research and catalog photographs in school and city libraries. You can also be a photo editor in publishing images in websites.

9. You can earn in portraiture where you will be given commissioned works and public engagements.

Photography is a profitable source of income if you are an expert of taking images. Many who are beginning to learn the techniques often learn from professional photographers. This will guide them to clarify their options on what to specialize on in the future.

03. Aerial Photography

2009-09-29T19:51:00.001+07:00

Viewing photographs which are taken from a good, unique point of view is one of the most fascinating things in the world of photography. This is what we refer to as aerial photography.

Origins

Aerial photography is formally defined as photograph taking from an overhead viewpoint by using cameras that are mounted on an airborne tool such as a balloon, an aircraft, a kite, a skydiver and other similar tools. The art of aerial photography was first developed by Nadar, a French airman back in 1858. During the Second World War, aerial photography found a niche in military operations. Aerial photographs were used in spying and in the assessment of the battle ground. These photographs provided updated and realistic impressions of the topography and current situation in a certain area.

Uses of Aerial Photographs

There are many conceived and actual uses for pictures which are taken from above. Aerial photographs are actually used in the construction of topographic maps, in cartography, planning land use, archeology, production of movies, espionage, environmental studies, commercial advertising and in other fields.

The use of technology has also crawled into the field of aerial photography. Advances in radio technology has allowed for the use of aircraft models which are controlled by radio in the conduct of low-altitude photography. This is mainly used in advertising for the real estate business. This is because manned aircrafts are not allowed to fly low altitudes in populated locations. This task can be done by these radio-controlled aircraft models and they do the job very well.

Public Domain

Aerial photographs are considered public domain, because the pictures are taken from aerial views which are considered public places.

There are many ways to view aerial photographs on-line. One of the most popular ones is the Google Earth by Google. Google Earth provides satellite imagery as well as aerial photos of the planet. You can actually use the service to be able to search for different places in a certain area such as parks, restaurants, schools and hotels. It can also be used to be able to track down the best routes for reaching a certain location. You can also view the aerial photographs in different angles by tilting and rotating them.

These are some basic things about aerial photography. If you are interested in learning more about this topic, you can browse through some basic materials at the local library or use the Internet to get more information about it.

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The Many Facets of Viral Marketing

2009-05-06T21:13:00.000+07:00

In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:

1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.

2. Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.

3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.

4. Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.

5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.

6. Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.

7. Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.

Successful Forum Viral Marketing

2009-04-21T20:40:00.000+07:00

In order to be successful using forums to do viral marketing there are some things that are required.

Do Your Homework: Prior to joining any forum, you must do some research.

1. Join relevant forums that are in some way related to the promotion’s primary sales market. For example, someone involved with a health related product, many types of forums could apply….everything from holistic medicine to stay-at-home moms.

2. Choose popular forums. There is no point in wasting your time and energy on forums that few members and few posts. Page raking and the amount of active members are two good ways to check for this.

3. Choose forums that allow sig tags. If it’s possible read the rules before joining and pay attention to them. Your time is important, too. It is better to find out that a forum doesn’t allow posts with sig tags before you go to the time and trouble of joining.

After You Have Joined: OK…you have chosen two or three forums that meet your requirements…now what?

1. Keep your sig tag short and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website.

2. Never create posts that are nothing more than an advertisement. This all but a universal rule and only displays the marketers lack of experience if he does so. At best this kind of post will be deleted by the monitors….at worst, it is grounds for being banned.

3. Work the room. Be an active member on the forum. Plan to spend at least an hour each day there and take the time to get to know the users. Take the time to introduce yourself with intelligent questions depending upon the forum’s topic.

As a marketer becomes a regular member, they will hopefully develop a good reputation and without saying a word about their promotion, those who are interested in their product will approach them.

Start Viral Marketing Campaigns Using E-books

2009-03-21T21:29:00.000+07:00

Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.

Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.

Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the book you encourage those three people to give it to their friends and family.

Before you know it the E-book is spreading across the Internet like wild fire. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free E-book.

Make certain that you let people know that they have permission to forward the E-book around the Internet. When you create the E-book, you have the right to give people certain rights. One of those rights could be that you allow them to give the book to other people. Make it clear that this book is free to give away.

You can write the E-book yourself, use private label content or you can hire a ghostwriter to prepare the content. There are a lot of ways to create an E-book. Once you have your E-book written, use software to create your E-book.

Humor Turns E-Mail Viral

2009-03-03T20:49:00.000+07:00

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.

Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.

I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.

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How to Get and Use E-Mail Addresses for Viral Advertising

2009-02-24T07:52:00.001+07:00

Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.

The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.

Spamming requires a database that contains a huge list of e-mail addresses set up so that the message can be delivered with one click. The problem with it (aside from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site.

You need to personalize by creating your website with personal appeal. You must see to it that your website makes your customers feel safe, secure and cared for. E-mail is important, because it is going to be one of the most affordable ways to keep in touch with your customers.

The proper way to handle email permission is to first let your customer know that you will not transmit their e-mail addresses to third party companies. The next thing to do is to attach the need for their e-mail addresses to benefits they can receive.

For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.

Houston Museum of Natural Science Went Viral

2009-02-13T20:46:00.000+07:00

The Houston Museum of Natural Science (HMNS) was one chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didn’t have a lot of appeal for their core audience. The success of the exhibition, therefore, would rest in how it was marketed.

The Houston Museum of Natural Science quickly called in Spur Digital to help reach the targeted demographic audience and generate interest in the Exhibit. HMNS was, also, hoping to acquire new patrons and members to further their future revenue.

Spur digital worked with HMNS to identify the target market for the campaign and developed an integrated online media plan to reach those audiences. The campaign featured an online contest that was marketed through targeted online media outlets including relevant Web sites, Search Engines and third party E-mail lists. Viral marketing was an important component of the campaign, so Spur developed an innovative strategy to get people to refer their friends.

Spur identified the target audience as males 18 to 34 years old who were fans of action and fantasy films, frequent video game players and movie renters, tech-savvy who generally didn’t hang out at museums. Based on this information, Spur chose search engine advertisements that would accompany specific search words, dedicated e-mail advertisements, sponsored e-mail advertisements, banner ads on web sites targeted toward the desired audience, and e-mails to the HMNS list.

Did it work? You bet! The results were excellent. The impact of the viral marketing effort was astounding - over 23% of registrants came originated from the Tell-A-Friend feature. The direct marketing efforts yielded impressive results as well. In total, the 12 week, locally-targeted online campaign yielded more than 2 million targeted impressions, 40,000 unique visits, almost 12,000 and 6,000 invitations sent by friends at a cost per action of less than $3.00. These contributed to the record attendance of almost 100,000 over 3 months.

Getting a “Buzz” On

2009-02-06T21:43:00.000+07:00

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”.

Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them. They are:

1. The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share “advertainment” and advertisement.

2. Seeding: distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.

3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.

Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your e-business.

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Four Good Reasons to Use Viral E-books

2009-02-01T21:07:00.002+07:00

It is a well known and widely accepted fact, that E-books….FREE E-books…are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future:

1. E-books are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an E-book. If, on the other hand, writing isn’t your forte, you can use rebrandable E-books that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable E-books”. You will get a lot of hits and have many to choose from. One way to distribute these E-books to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others…and you will make money.

2. E-books are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your E-book contain something that people will want to share like timely information or humor. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know.

3. E-books are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in E-books about lawns, trees landscaping, etc.

4. E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and users willing pass on to others.

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"Folksonomies" - a New Viral Marketing Tool

2009-01-28T20:13:00.002+07:00

A new consumer phenomenon is called "tagging" or "folksonomies" (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.

Here's how tagging works. Using sites such as del.icio.us - a bookmark sharing site – and Flickr - a photo sharing site - consumers are collaborating on categorizing online content under certain keywords, or tags.

For instance, an individual can post photographs of their iPod on Flickr and file it under the tag "iPod." These images are now not only visible under the individual user's iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled "iPod."

Tagging is catching on because it is a natural complement to search. Type the word "blogs" into Google and it can't tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting on to the folksonomy train. They are rolling out tag-like structures to help users more easily locate content that's relevant to them.

Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can be also be carefully used to unleash viral marketing campaigns - with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.

E-books and Affiliate Programs

2009-01-23T20:25:00.000+07:00

Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.

Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.

Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.

Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.

Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.

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B2B Marketers Do It, Too

2009-01-21T19:19:00.001+07:00

They use viral marketing by e-mail as a marketing tool... what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1. The product or service has to add value for the sender, as well as, the receiver.

2. The offer has to be deliverable. You don’t want to offer a product that you can’t deliver if demand grows rapidly.

3. The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.

4. The vest viral marketing campaigns use existing networks to move the message along.

The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return. The something might be a gift or service related to your business.

Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free. With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads like… well… a virus…but the good kind.

To implement viral marketing at your business; first, start with your customer base. Incite existing customers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to provide referrals that lead to business.

If your customers are stressed business owners, offer a reward that provides relaxation and leisure... like a weekend away.

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6 Ideas for Viral Marketing

2009-01-19T19:10:00.001+07:00

Here are six ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide "branding rights". That is where you can include your own name, website, and contact information.

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3 Steps to Find “Freebies” to Add to Your E-book

2009-01-16T20:27:00.001+07:00

Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:

1. Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.

2. Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.

3. Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.

Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for gardeners”.
Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain!

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5 Things You Can Do With Flash Memory

2009-01-12T21:36:00.004+07:00

by: Lynn Chan

Got flash memory cards? They aren’t only for your digital camera. Probably the coolest yet overlooked ways to use your flash memory card is as floppy drive replacement. Think about it, a flash memory card is really a form of storage disk. Most notebook computers today don’t come with a floppy drive anymore. I’ve personally been in situations where I needed to share a file with someone and haven’t been able to because they handed me a floppy disk.

If you already own a card or a digital camera, chances are you already have the necessary equipment to read the card and transfer files to and from them. If you don’t it’s easy. Get yourself a flash memory card reader – they are so inexpensive these days you can even pick one up free after rebate if you watch the deals. Hookup it up to your computer and pop in the card. It will show up on your computer as a new drive. When you’re ready to save data to it, just drag and drop. It’s no different than a regular floppy or hard drive. Once you see in this light there is a whole bunch of things you can use your flash memory card for and here are 5 ideas for you.

1. Use as a greeting card. Hey there’s always an occasion around the corner. If you’re already thinking of sending a CD greeting card – use your flash memory card instead. With the large storage sizes you can afford to have multimedia in your ecards too and when that person gets tired of it, the card itself is a gift for their computing convenience. As if that wasn’t enough, you can probably get by with less postage too.

2. Use as media storage. One of the best things about flash memory cards is how much its small physical size can pack in. With memory sizes up to several Gigabytes, you could use it to store your media like video clips, picture clips, audio files and just about any downloadable content. Its small size also makes it highly portable without taking up valuable space on your notebook computer hard drive.

3. Sharing files or transferring files from one computer to another. If you need to do this often, here’s a quick tip. Carry with you a USB card reader. Many of them are very compact and no heavier than your cell phone. Doing this has advantages over carrying a flash memory drive. Flash memory cards are smaller and a tiny catalog of cards can offer you much more memory than a flash drive. Better carry two things than a bunch of drives.

4. Build yourself an ebook library. Are you a book worm? One tiny flash memory card can store a lot of ebooks since most text based files are smaller than media files. You can store whole libraries of ebooks in various topics either on one card or dedicate one for each topic you are interested in. Again, they are easy to share and very portable – you’ll never run out of reading material again even when on the road.

5. Run small software from it. Yes, there are tiny software that don’t need to be installed and can run from the card itself. This is particularly helpful when you’re using someone else’s computer. Now you can carry your software with you too.

Now that you know – gather up those flash memory cards and start using them. Just because your new camera isn’t compatible with it doesn’t mean you should let it go to waste and the best part is, you won’t have to worry about obsolete cards anymore.

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Achieving The Wedding Photography Of A Couple's Dreams

2009-01-09T18:54:00.001+07:00

A wedding is undoubtedly one of the most precious moments in a person's life. Capturing it on film to be stored forever is even more important. Today, brides and grooms have so any options to choose from when it comes to choosing the kind of photography that they want for the most important day of their lives.

Here is a guide in achieving the wedding photography of a couple's dreams:

1. Choosing the right photographer

In order to select a wedding photographer, a couple must first decide on the picture style that they want.

Portrait photographers are perfectly capable to take both formal and casual pictures, but he will most likely concentrate on the formal ones.

Photojournalists take shots that are candid and not planned. This kind of photographer usually has experience in journalism photography.

Hobbyist photographers are those who are often a friend or a relative of the couple, and would likely offer his services for free or a very low price. It is hard to tell the kind of pictures that they will produce, and there is a risk that the pictures may not be as good as a professional's.

2. Getting the perfect camera

Wedding photographers usually use two basic camera types: the 35mm and the medium format. The 35mm has the tendency to produce pictures that are a little grainy, but the only person who may notice the difference are the photographers themselves.

3. Color or black and white?

Color is usually used in wedding photos, but those who want a more artistic feel may go for the black and white film. Black and white photos lasts longer than color ones, though color films capture the details of the event more appropriately. One option would be to take the pictures in color first, then have copies made in black and white.

4. Personality of the photographer

Most couples want a photographer who can take great pictures but who is also friendly and sociable. Set an interview with the prospective photographer, and make sure to ask effective questions. Also, make sure to ask for references, and take a look at his previous work.

All these tips can help couples in getting those perfect pictures on their special day. Make sure that these pictures can be shown proudly to families and friends, and can be passed down to future generations.

A Guide For Newbies In Photography

2009-01-05T19:08:00.000+07:00

by: EDHY WAHYU

Photography is one of the most popular hobbies today, and a lot of photographers progressed from being a photo hobbyist to a professional who gets paid to do what they love. Being a great photographer requires a lot of patience, an artistic eye, and technical know-hows. To help those who are interested in becoming a photographer, here are some tips that will surely help them in creating beautiful, interesting pictures.

Choose the right camera

A photographer eats with his camera and sleeps with his camera. The camera is his life. Therefore, it is but very important to choose the right camera to shoot those perfect photographs. There are many kinds of cameras that aspiring shutterbugs can choose from, catering to different kinds of budgets. It goes without saying that the best cameras are the priciest ones. A good camera is a large but justifiable investment. These are the type of cameras available in the general market:

Disposable camera.
Compact camera.
Single lens reflex camera or SLR.
Digital camera

Beginners are recommended to use the medium price range cameras such as Minolta, Pentax or Canon, which can take great-looking pictures almost as good as the top-of-the-line ones.

Select suitable lenses

Beginners can start off with two lenses, the first one from 28mm to 80mm and the second one from 80mm to 270mm. There are different kinds of lenses, the normal the wide-angle, the zoom and the macro lenses.

Distinguishing film types

Obviously, film is very important since the images taken are stored here. The most general kinds are colors are black and white films.

Choosing the right film speed

The general rule is, the higher the ISO number, the faster the film. Faster ISOs are for fast actions like sports, or for shoots where there is less light. For shoots with an abundance of light, a 100 0r 200 ISO will do just fine.

Balancing of color

The film should always be matched to the source of the light in order to produce desirable pictures. Unlike the naked eye, film sees different light colors, and if the light and film don't match, the colors will come out all wrong.

Photography is a great hobby that is recommended for everyone, men and women or young and old alike. Studying the right techniques is essential if you want to become good at it. Just following these guidelines and anyone can create great-looking pictures in no time.