"Folksonomies" - a New Viral Marketing Tool

A new consumer phenomenon is called "tagging" or "folksonomies" (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.

Here's how tagging works. Using sites such as del.icio.us - a bookmark sharing site – and Flickr - a photo sharing site - consumers are collaborating on categorizing online content under certain keywords, or tags.

For instance, an individual can post photographs of their iPod on Flickr and file it under the tag "iPod." These images are now not only visible under the individual user's iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled "iPod."

Tagging is catching on because it is a natural complement to search. Type the word "blogs" into Google and it can't tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting on to the folksonomy train. They are rolling out tag-like structures to help users more easily locate content that's relevant to them.

Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can be also be carefully used to unleash viral marketing campaigns - with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.

E-books and Affiliate Programs

Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.

Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.

Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.

Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.

Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.

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B2B Marketers Do It, Too

They use viral marketing by e-mail as a marketing tool... what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1. The product or service has to add value for the sender, as well as, the receiver.

2. The offer has to be deliverable. You don’t want to offer a product that you can’t deliver if demand grows rapidly.

3. The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.

4. The vest viral marketing campaigns use existing networks to move the message along.

The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return. The something might be a gift or service related to your business.

Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free. With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads like… well… a virus…but the good kind.

To implement viral marketing at your business; first, start with your customer base. Incite existing customers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to provide referrals that lead to business.

If your customers are stressed business owners, offer a reward that provides relaxation and leisure... like a weekend away.

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6 Ideas for Viral Marketing

Here are six ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide "branding rights". That is where you can include your own name, website, and contact information.

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3 Steps to Find “Freebies” to Add to Your E-book

Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:

1. Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.

2. Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.

3. Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.

Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for gardeners”.
Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain!

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5 Things You Can Do With Flash Memory

by: Lynn Chan

Got flash memory cards? They aren’t only for your digital camera. Probably the coolest yet overlooked ways to use your flash memory card is as floppy drive replacement. Think about it, a flash memory card is really a form of storage disk. Most notebook computers today don’t come with a floppy drive anymore. I’ve personally been in situations where I needed to share a file with someone and haven’t been able to because they handed me a floppy disk.

If you already own a card or a digital camera, chances are you already have the necessary equipment to read the card and transfer files to and from them. If you don’t it’s easy. Get yourself a flash memory card reader – they are so inexpensive these days you can even pick one up free after rebate if you watch the deals. Hookup it up to your computer and pop in the card. It will show up on your computer as a new drive. When you’re ready to save data to it, just drag and drop. It’s no different than a regular floppy or hard drive. Once you see in this light there is a whole bunch of things you can use your flash memory card for and here are 5 ideas for you.

1. Use as a greeting card. Hey there’s always an occasion around the corner. If you’re already thinking of sending a CD greeting card – use your flash memory card instead. With the large storage sizes you can afford to have multimedia in your ecards too and when that person gets tired of it, the card itself is a gift for their computing convenience. As if that wasn’t enough, you can probably get by with less postage too.

2. Use as media storage. One of the best things about flash memory cards is how much its small physical size can pack in. With memory sizes up to several Gigabytes, you could use it to store your media like video clips, picture clips, audio files and just about any downloadable content. Its small size also makes it highly portable without taking up valuable space on your notebook computer hard drive.

3. Sharing files or transferring files from one computer to another. If you need to do this often, here’s a quick tip. Carry with you a USB card reader. Many of them are very compact and no heavier than your cell phone. Doing this has advantages over carrying a flash memory drive. Flash memory cards are smaller and a tiny catalog of cards can offer you much more memory than a flash drive. Better carry two things than a bunch of drives.

4. Build yourself an ebook library. Are you a book worm? One tiny flash memory card can store a lot of ebooks since most text based files are smaller than media files. You can store whole libraries of ebooks in various topics either on one card or dedicate one for each topic you are interested in. Again, they are easy to share and very portable – you’ll never run out of reading material again even when on the road.

5. Run small software from it. Yes, there are tiny software that don’t need to be installed and can run from the card itself. This is particularly helpful when you’re using someone else’s computer. Now you can carry your software with you too.

Now that you know – gather up those flash memory cards and start using them. Just because your new camera isn’t compatible with it doesn’t mean you should let it go to waste and the best part is, you won’t have to worry about obsolete cards anymore.

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Achieving The Wedding Photography Of A Couple's Dreams

A wedding is undoubtedly one of the most precious moments in a person's life. Capturing it on film to be stored forever is even more important. Today, brides and grooms have so any options to choose from when it comes to choosing the kind of photography that they want for the most important day of their lives.

Here is a guide in achieving the wedding photography of a couple's dreams:

1. Choosing the right photographer

In order to select a wedding photographer, a couple must first decide on the picture style that they want.

Portrait photographers are perfectly capable to take both formal and casual pictures, but he will most likely concentrate on the formal ones.

Photojournalists take shots that are candid and not planned. This kind of photographer usually has experience in journalism photography.

Hobbyist photographers are those who are often a friend or a relative of the couple, and would likely offer his services for free or a very low price. It is hard to tell the kind of pictures that they will produce, and there is a risk that the pictures may not be as good as a professional's.

2. Getting the perfect camera

Wedding photographers usually use two basic camera types: the 35mm and the medium format. The 35mm has the tendency to produce pictures that are a little grainy, but the only person who may notice the difference are the photographers themselves.

3. Color or black and white?

Color is usually used in wedding photos, but those who want a more artistic feel may go for the black and white film. Black and white photos lasts longer than color ones, though color films capture the details of the event more appropriately. One option would be to take the pictures in color first, then have copies made in black and white.

4. Personality of the photographer

Most couples want a photographer who can take great pictures but who is also friendly and sociable. Set an interview with the prospective photographer, and make sure to ask effective questions. Also, make sure to ask for references, and take a look at his previous work.

All these tips can help couples in getting those perfect pictures on their special day. Make sure that these pictures can be shown proudly to families and friends, and can be passed down to future generations.

A Guide For Newbies In Photography

by: EDHY WAHYU

Photography is one of the most popular hobbies today, and a lot of photographers progressed from being a photo hobbyist to a professional who gets paid to do what they love. Being a great photographer requires a lot of patience, an artistic eye, and technical know-hows. To help those who are interested in becoming a photographer, here are some tips that will surely help them in creating beautiful, interesting pictures.

Choose the right camera

A photographer eats with his camera and sleeps with his camera. The camera is his life. Therefore, it is but very important to choose the right camera to shoot those perfect photographs. There are many kinds of cameras that aspiring shutterbugs can choose from, catering to different kinds of budgets. It goes without saying that the best cameras are the priciest ones. A good camera is a large but justifiable investment. These are the type of cameras available in the general market:

• Disposable camera.
• Compact camera.
• Single lens reflex camera or SLR.
• Digital camera

Beginners are recommended to use the medium price range cameras such as Minolta, Pentax or Canon, which can take great-looking pictures almost as good as the top-of-the-line ones.

Select suitable lenses

Beginners can start off with two lenses, the first one from 28mm to 80mm and the second one from 80mm to 270mm. There are different kinds of lenses, the normal the wide-angle, the zoom and the macro lenses.

Distinguishing film types

Obviously, film is very important since the images taken are stored here. The most general kinds are colors are black and white films.

Choosing the right film speed

The general rule is, the higher the ISO number, the faster the film. Faster ISOs are for fast actions like sports, or for shoots where there is less light. For shoots with an abundance of light, a 100 0r 200 ISO will do just fine.

Balancing of color

The film should always be matched to the source of the light in order to produce desirable pictures. Unlike the naked eye, film sees different light colors, and if the light and film don't match, the colors will come out all wrong.

Photography is a great hobby that is recommended for everyone, men and women or young and old alike. Studying the right techniques is essential if you want to become good at it. Just following these guidelines and anyone can create great-looking pictures in no time.